PPC Marketing for Home Care Businesses
Types of PPC Campaigns
Google Pay Per Click (PPC) Advertising
Work on getting your company to the top of certain search results. Target clients looking for specific services within targeted geographic locations! With PPC advertising on Google, you can advertise your services to the right people at the right time.
We’ll create a campaign based on your goals, your budget, and your target audience’s search behaviors. And then we’ll optimize your campaign each month to maximize your response…and minimize your cost. PPC advertising is ideal for lead generation.
Google Remarketing
& Retargeting
Ever wonder how some companies seem to follow you around the Internet? They’re using Remarketing.
Remarketing is a service that tracks the visitors to your website. Then as those people go to other websites in Google’s network, they’ll see your targeted ads. Remarketing lets you look like you’re a big company with a huge budget, but it’s really one of the lowest cost ways to stay top-of-mind.
Facebook, Instagram & Other Social PPC Campaigns
Twenty percent of all the time people spend online is spent on Facebook. There are 600 million users on Instagram. These sites would be a great place to sell and strengthen your company’s brand.
With sponsored updates, you can reach a very specific audience based on demographics, likes, interests, geography, and more. You can even import a list of specific people to target or build a list of prospects by matching the traits of your client list.
Claim your spot at the top of search results.
People are searching for home care services every day. Online ads can get your company to the top of page one–and above your competition.
Stay top-of-mind
Home care sales are rarely made on the first inquiry. Online advertising can keep you top-of-mind and strengthen your positioning with new clients.
Build a loyal following.
Getting “likes” and “followers” is critical for social marketing — but it’s easier said than done. A targeted social ad campaign can grow your fans, and it’s an extremely effective marketing tool.
