First, our recruitment marketing consultants will chat with you about your recruiting goals, focusing on the types of people you need, the volume of candidates you require, and any information you currently have about the performance of your job ads. In the first month of service, we run your ad spend through Clickcast – the software we use to manage your ad spend. During this initial benchmarking month, your team still receives applications while we are analyzing the data to determine what improvements and optimizations need to be made. And then the fun starts! In month two, we start to set rules. These rules govern when, where, and how your advertising dollars get invested. The software can: Set budgets and bid amounts based on your recruitment strategy (priority, geography, etc.) Cap spending when a certain number of applications are received or spend limit is reached. Transition spending to jobs that require more investment. Allow you to A/B test job titles to see which titles perform best. Create geographic expansion for jobs, so your jobs show up for more job seekers. Test different job sites to see which perform best for you. The programmatic technology automates the management of your advertising spend to get more candidates applying to more of your jobs without having to spend more on advertising. As your advertising partner, our job is to constantly determine where and how to post your jobs at the lowest possible cost for the quality and quantity of talent you need.

FAQs Archive - Home Care Marketing Pros

Q: What kind of results can I expect?

You will see more people applying to more of your jobs, typically at a lower cost per application. In the first three months, 90% of our clients see a decrease in cost per application or an increase in total applications. And that’s just the beginning! As we continue to learn more about your company, how your candidates engage with your job postings and how your jobs perform on the job boards, we are able to optimize your advertising to deliver a significantly higher return on your job advertising investment.

Q: Is there a minimum I need to spend on job advertising?

[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text] Yes. In order to get value from programmatic software, you must be spending at least $2,000 per month on job advertising. While you could use the software with a lower spend, there would not be enough budget to have a significant impact on your cost per candidate. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Q: Can you work with job slots, or is it only a CPC model?

The job slots model doesn’t allow for a lot of efficiency gains. It’s challenging to set budget limits, application limits, utilize geographic expansions, and test different job titles. With our services, we only work with CPC job board models, which is what we prefer!