The terms review and reputation are often used synonymously, but they’re not the same thing.
What is review management?
Review management is a process of tracking incoming customer reviews from various review sites and responding to them when necessary. Businesses often choose to manage reviews using software that lets them see all their reviews from all sites in one place.
What is reputation management?
Reputation management, in the context of home care, refers to consistently monitoring, optimizing, and responding to company-related information across all channels in order to build a positive home care brand online.
In short, review management is just one layer of a comprehensive reputation management strategy.
