You absolutely can!
With the right tools, a clear strategy to follow, and a bit of know-how, you should be able to do most of the work yourself.
That doesn’t mean it’s a good idea, though.
What do I mean by that? An agency that specializes in home care reputation management is better at doing the work. A good agency does this regularly for a variety of clients in varying circumstances. They have lots of practice dealing with very unpleasant scenarios. They’re also removed from the situation. It’s easier for them to stay calm when a disagreeable client insults your business. It’s much harder for you to do that. And as with any outsource partner, they can focus on this while you tend to other critical aspects of your business that demand your attention.
A digital marketing agency has complementary skill sets
They’re able to create content on a variety of platforms in a variety of formats. They can create ads, blog posts, landing pages, and social media posts with ease – something even large home care companies struggle to do.
If you prefer to do the work yourself, go all in. Fully commit to the process and do the work that’s required. Either way, make sure this is part of your overall home care marketing strategy.