Research shows 9 in 10 consumers say they read online reviews about local businesses. According to a TripAdvisor survey, 97 percent of business owners say their online reputation is important for their business. Online reviews are the signals customers use to identify trustworthy brands.
Research from Moz found businesses risk losing as many as…
- 21.9 percent of customers if you have just one negative review listed on page one of Google
- 44.1 percent of customers if you have two negative results
- 59.2 percent of customers with 3 negative results
- 69.9 percent of customers with 4 negative results
