Best Practices for Requesting Google Reviews from Home Care Clients
How to get more Google reviews to boost your agency’s reputation and win more business
Google Reviews are a highly visible way to get more attention for your home care agency. They’re a low-cost, high-return marketing lever for your business that can sway potential clients to become paying clients.
Home care agencies can’t afford to not be on Google Reviews. Nearly 90% of consumers use Google to evaluate a business, and if yours isn’t there, your competitors will win those in-market leads.
Why Google Reviews matter for your home care agency
Not only do the vast majority of consumers use the platform to check out local businesses, Google Reviews affects the way people think about your home care agency.
With a consistent strategy for requesting Google Reviews, you can:
- Get seen by potential clients in local search results: Great client reviews don’t guarantee a higher place in the search rankings, but they can certainly increase your chances of ranking highly in the SERPs.
- Build trust in your agency: When consumers choose a business, especially one as personal as in-home care, they want to know they can trust the agency and its caregivers. There’s nothing like a first-hand endorsement to help establish trustworthiness.
- Manage your reputation: By requesting reviews from your most satisfied home care clients, you can increase the likelihood of getting positive reviews. And data indicates that consumers are more likely to trust brands that have online reviews.
- Boost your marketing with minimal investment: For the cost of your time and energy, you can generate dozens of testimonials and endorsements for your agency.
- Get feedback on your business: Agencies benefit from hearing feedback from clients and their families. Learning about your company’s strengths and weaknesses can only help you improve client care.
How to request Google Reviews from your home care clients
Before you can request that your clients review your agency on Google, you need to verify and complete your Google Business Profile. Don’t forget to optimize your profile so when reviewers arrive, you present a consistent and polished appearance.
By email
Email campaigns for client reviews are one of the most expedient ways of generating Google Reviews. All it takes is a kind request and a live link that directs users to your Google Reviews page (here’s how to make yours). There are a few ways you can design a review campaign for email.
1. Onboarding emails: Even early-stage clients can provide valuable feedback on your business. Add a quick request to the end of onboarding emails to generate review traffic. Try something like:
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- Tell us how we’re doing by leaving a quick review.
- How did we do today? Tell us on Google Reviews.
- We want to hear your feedback.
- Share your experience on Google Reviews.
2. Automated campaigns for new clients: You can also set up timed emails that request reviews from new clients at a specific interval after their onboarding. For instance, at the 30-day or 90-day mark. It might say something like:
We’re so grateful that you’ve chosen us as your home care provider. Your feedback helps us improve our services and maintain the highest standards of care. Please leave us a review and let us know how we’re doing.
3. Periodic review campaigns: Plan to request reviews from your top home care clients at regular intervals, like every eight to twelve months. Design a friendly newsletter campaign that requests Google reviews and provides value to your clients. For instance, you might run an end-of-year wrap-up campaign that updates clients on the new services you’ve added, awards you’ve won, and community events you’ve contributed to—then kindly requests a kind word or two on Google Reviews.
Text messaging
If your client has opted in to text messaging, send a quick message to direct them to your Google Reviews page. You can even personalize the message:
Hi Teresa,
This is Melissa Cordero at Seacrest Home Healthcare. We hope you’ve had a great experience with your post-op caregiver. If you have a moment, we’d love to hear what you think of our services. Leave us a review on Google to tell us how we’re doing.
On your website
Make it fast and easy for website visitors to review your services by including a link to your Google Business profile in the footer of your website. If you have a gated portal for your current home care clients, include a link there too.
In-person
Train your agency sales team and your account managers to request reviews as they work with clients, and equip your top caregivers to do the same. Try giving out cards with a QR code that sends users to the Google Reviews platform.
Print materials
Include a Google Reviews icon on your print materials and a QR code to remind clients and prospective clients to review your agency. Add a brief call to action, like Tell us how we’re doing on Google Reviews.
Best practices for requesting Google Reviews
Click me to see an example of how to link to your GBP from your website!
- Prompt clients to review after positive interactions: If a client has just dropped your agency in a huff, it’s not a great time to ask them for a review on Google. But it is a good idea to ask them for their feedback privately.
- Don’t ask too often: It’s in poor taste to constantly pester clients for reviews every few months. Requests should be seldom, strategic, and friendly. A good marketing automation platform can help you track requests for review so you don’t overwhelm clients.
- Respond to reviews and say thank you: If you ask clients to give you a review, acknowledge the favor by replying on the platform with a word of gratitude (yes, even to the bad reviews).
Build a Google Reviews Campaign
Online reviews are a fundamental part of any marketing strategy. Home Care Marketing Pros can help you build a Google Reviews campaign that polishes your agency’s reputation and increases visibility for your home care services. Plus, our CareFunnels lets you run your reputation management campaigns from a single place. Book a demo and let us show you what we can do.
