“Take the Work Out of Hiring” with Facebook Jobs
We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce.
Beginning February 16, 2017, businesses in the US and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark. This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile.(Source)
How Does it Work?
- Assuming your page has the new functionality, start by navigating to your home care agency’s Facebook page.
- In the center portion of the screen, select See All and then Create a job post
- A new dialogue box will display where you can customize the available position. Fields to complete include:
- Introduction (optional)
- Photo
- Job Title
- Location
- Salary (optional)
- Job Type
- Description
- When you have successfully customized the listing, select Publish Job Post
Once published, Facebook will display a new dialogue window, walking you through the next steps of the process. Below is an example screenshot of one of the sample jobs we published!
You can close out of this window or select See Jobs to view a complete list of the opportunities that you have published on Facebook.
*Note: At the time of publishing it didn’t appear that you could edit the job listing once published! Be certain you are ready to publish before clicking Publish Job Post
What Will the Candidate See?
When a potential candidate comes across your job posting on Facebook, it will look similar to the example below.
By selecting Apply Now, the candidate is taken to your full job listing. Should they wish to continue and apply, selecting Apply Now a second time will take them to a prepopulated contact form based on their Facebook profile.
Job seekers are able to edit their contact information and add in a 1000 character summary explaining why they think they are a good candidate for your company.
They can also edit their past Experience and Education, but this is being prepopulated from the information they have previously listed on their Facebook profile.
After clicking Send your company is notified via Facebook Message, where your team can follow up 1-to-1 and gather further information about the applicant to determine if they are qualified for the position.
How Will This Impact Hiring for Home Care?
When recruiting for your home care business, don’t invest all of your efforts into one strategy or platform. Instead spread your net and give your audience the opportunity to hear about you and connect with you in a way that works best for them. This is true for content marketing and job listings.
The same is true for this initiative from Facebook.
Having your jobs listed on Facebook is just that, your jobs…on Facebook. They should also be published on your website through a job board optimized for search engines. Along with your website, you should be distributing jobs to leading aggregators like Indeed, Glassdoor and more.
Take your newest positions and roll them out into a monthly top-jobs email newsletter that is sent to your email list.
Relying on one specific platform results in a ton of missed opportunity and in a competitive market for hiring caregivers, you want to do everything you can to get your jobs in front of the right candidates at the right time.
But This is New! And Pretty Awesome!
The point is, when things change in the social media space, like new social media algorithm announcements, or new features, or even a new platform, that gives your company leverage over everybody else that is sleeping on the idea. It gives your company the leverage to make a short-term impact in a space that is by nature overly crowded and used.
With this specific service launching, Facebook has provided companies access to it’s 1.23 billion daily active users in a way that previously wasn’t available. Sure you could share a job back to your job board (I still suggest that you do), but this option allows users the opportunity to apply for a job without ever leaving Facebook. It’s easy for the end candidate and easy for the employer executing the strategy to manage.
How Can Home Care Marketing Pros Help?
Whether you’re a home care or home health care agency owner just getting started on social media, or the social media coordinator for a specific firm, Home Care Marketing Pros has the team in place to help support your initiatives. With Social Pro by Home Care Marketing Pros, one of our skilled Social Media Marketing Advisers will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By posting quality content, job openings, and other branded shareables every day, your firm will be positioned as a premier resource for clients within your target market.
Your adviser is also available to answer specific questions about other leading social platforms like Instagram. We understand the social space and want to help you make the most out of your time spent on every platform.
Not sure you need a full social media adviser to execute your strategy? Just need a little coaching along the way?
That’s fine too!
We’d love to consult with your team on a monthly basis, giving your social media coordinator or internal team member tasked with social responsibilities additional tips and best practices to help them crush social media in 2017!
